Our Services
Email Power Hour
Imagine an hour with your business BFF, a seasoned email marketing veteran, ready to tackle your most pressing needs. That's our Email Power Hour. It's an opportunity to dive into your email marketing strategy, addressing key areas and gaining expert insights.
What can we achieve in a Power Hour? Here's a taste:
Strategy Fine-Tuning: We'll sharpen your existing email strategy, ensuring it's effective and aligned with your business objectives.
Target Audience Identification: Need help zeroing in on your ideal customer? We'll assist in defining and understanding your target demographic for tailored communication.
Content Feedback and Editing: We'll provide constructive feedback on your current email content and help refine it for maximum impact.
Brainstorming Campaign Ideas: Let's get creative and brainstorm compelling, timely, and relevant campaign concepts that resonate with your audience.
Optimizing Email Designs: We'll share feedback and advice on your email designs, helping you create visually striking emails that captivate your audience.
Automation Review: We'll scrutinize your current automation setup, providing suggestions for optimization and further engagement opportunities.
Conversion-Boosting Strategies: We'll share our top tips and techniques for enhancing your email conversions, driving revenue and growth for your business.
Tap into the wealth of email marketing knowledge and experience in a Power Hour and fast-track your email marketing success.
Automation Services
Boost your eCommerce or service-based business performance with our comprehensive, ROI-focused email marketing package — our most sought-after offering. We harness your data to personalize and optimize your marketing automation, driving growth and increasing your Average Order Value (AOV). Experience a strategic, data-driven approach that actively contributes to your bottom-line and keeps your business growing.
Here’s what we bring to the table:
Discovery & Strategy Audit: We're here to learn about y-o-u. Your goals, and your challenges. This comprehensive understanding allows us to tailor our performance-driven email marketing approach to fit your business needs.
Give us *alllllll* the data: Based on your customer data and product offerings, we offer proactive insights on what email marketing automation programs you should run. And, the more datapoints we can connect to, the more we can unlock to provide a personalized experience for your customers.
Comprehensive Platform Setup: Our team is platform-agnostic, capable of diving into any Email Service Provider (ESP) you're currently using (but we do have a few favs). Don't have one, or looking to switch? We can handle everything from setting up a new platform to conducting IP warming and migrations. We’ll share a small snippet of code to add tracking to your website and you’ll be up and running!
Tailored Automation Journeys: We'll customize your package based on the number of automation journeys you need. These could include a welcome series for new subscribers, cart abandonment nudges, re-engagement sequences for inactive users, loyalty programs for your valued customers, and more.
Content, creative, design: Our team crafts human-centric, responsive designs that speak to your audience. We marry your brand voice with expertly-crafted sales copy that sells, while delivering unparalleled user experience. Plus, we aim to unlock hidden value in your business with creative concepts and data-backed strategies, leading to increased AOV.
Action (and constant, obsessive analysis): We ensure that every penny spent and email sent, is actively contributing to your bottom-line growth. Plus, we’re obsessed with data, so from day one, we’ll be watching (okay … stalking) the results, ready to adjust on the fly and tap into new opportunities as they emerge.
Results: Each month, we’ll get together with you to share a [insert favorite bevvy or snack of choice] – and celebrate your results.
On-the-go and prefer a recurring progress update via email? We’ll also deliver them for your leisurely viewing – aka perfect bedtime reading.
Re-calibrate: At the same time, we’ll discuss next month’s priorities, re-calibrating the strategy and adjusting your automations where needed, to ensure that those results never slow down.
Email VIP Day
Our Email VIP Day is perfect for business owners or marketing leaders seeking a concentrated boost in their email strategy, without the commitment of a monthly retainer. When you schedule an Email VIP Day, you’re booking us for a full day of laser-focused email work for your brand, rather than a limited set of deliverables. Drawing from a decade of communication strategy expertise, we've developed a streamlined program to yield maximum results in a compact timeframe.
Wondering what kinds of projects we can usually do in a day? Here’s an idea:
Promotional Email Strategy Intensive: We'll deliver a custom 6-12 month content calendar, a collection of curated campaign concepts, and custom email templates tailored to your brand.
Internal Email Communication Overhaul: We'll revamp your internal email communications, optimizing content, design, and timing to foster better engagement, open rates, and feedback within your team.
Automation and Analytics Audit: We'll evaluate your current automation systems and analytics, identifying gaps, potential improvements, and growth opportunities to strengthen your email marketing strategy.
Intensive Team Bootcamp
Our immersive, tailored 1:1 workshop is designed to equip your team with the skills, knowledge, and confidence they need to generate exponential growth for your business. With pre and post-action items to develop, along with access to support from or experts for 30 days after training, this option is ideal for a business who is standing up an email platform for the first time, or looking to revamp the way you look at email marketing.
Curious what this looks like IRL? Here’s a sample outline:
Action-Step Assignments: Before we dive in, we'll provide your team with preparation tasks to ensure everyone hits the ground running.
Tailored Training: You’ll benefit from a full day or two half-day virtual training sessions, customized to your team’s needs and objectives.
Email Strategy: We'll collaborate with your team to develop a comprehensive email strategy that aligns with your key objectives.
Content Calendar: We'll work with you to curate a strategic content calendar, filled with creative and impactful concepts.
Clear OKRs: Together, we'll establish clear Objectives and Key Results (OKRs) that align with your goals and can be communicated to your leadership team.
Proven Email Templates: We'll provide a kit of our tried-and-tested email templates for different types of automations, which we'll help you customize to align with your strategy and brand message.
Tracking Document: We’ll offer a streamlined tracking document to ease the creative, development, reporting, and follow-up process.
30-Day Support: Even after the training, you'll have 30 days of 'ask us anything' access for any lingering questions or guidance needs.